Thursday, September 16, 2010

Whole Foods rates fish by sustainability

Kudos to Whole Foods Market for helping to educate their customers and giving them choices on how they will shop for their seafood. This type of corporate responsibility is great to see!

"PORTLAND, Ore. - Whole Foods Market Inc. is trying to clear some murky waters for seafood shoppers. The grocery chain has launched a new color-coded rating program -- with the help of Monterey Bay Aquarium and the Blue Ocean Institute -- that measures the environmental impact of its wild-caught seafood.

The program is the latest in a series of moves by major grocers to change seafood policies as concern rises about overfishing and the environmental effects of certain fishing methods.
Similar to a stoplight, seafood is given a green, yellow or red rating. A green rating indicates the species is relatively abundant and is caught in environmentally friendly ways. Yellow means some concerns exist with the species' status or the methods by which it was caught. And a red rating means the species is suffering from overfishing, or the methods used to catch it harm other marine life or habitats.

"The industry has changed very rapidly," said Mike Sutton, vice president of Monterey Bay Aquarium. "When the consumer starts to care, it is the enlightened self-interest of businesses to care."Monterey Bay Aquarium, considered one of the pre-eminent sources on seafood sustainability, developed pocket guides and cards that help consumers navigate the fish counter. It has distributed more than 40 million of the guides and similar cards over the past decade."

The full article can be found at the Herald.


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